Posted on November 4, 2011
Many of you have Facebook Pages that you’d like to grow. The key is impressions and engagement. Over the last few months, I’ve researched the changes to Facebook, with an emphasis on their EdgeRank algorithm, which is always evolving. Facebook uses this to ensure that we see relevant updates in our Top Feed. Unfortunately, for …
Posted on December 7, 2009
One of my first jobs was a sales position at an early stage cellular phone company in Dallas . It was the mid-80’s and cell phones were brand new, mostly installed in cars. Coverage was very spotty, but coverage maps promised eventual service. The portable phones were housed in Haliburton briefcases and required a weight …
Posted on November 16, 2009
On November 6, I gave a keynote speech at a small business conference in Mexico City. I did a great deal of research to prepare my remarks. I looked into the state of the Mexican economy, the climate for small businesses and consumer trends. The idea was for me to leverage my global expertise …
Posted on October 15, 2009
Today, more than ever, effective marketing is the key to staying afloat and building a solid 2010 and beyond. In the “old days” the three P’s were the plan for marketing any product: Product, Placement and Promotion. While those are still true, the internet and social media have flipped placement and promotion on its head. …
Posted on October 5, 2009
This picture is snap shot of customer service 3.0. A few weeks ago, I needed to send out a press release announcing the relaunch of Saving The World At Work. After searching around, I found eReleases, a press release distribution company. The website offered a nice comparison to the competition (like Business Wire) and the …
Posted on August 13, 2009
Yesterday, Tumi rocked my world. Yes, they make some of the best luggage money can buy, but their service is off the hook too. Recently I purchased a new roller bag from them — it’s one of my top five most important travel tools. I bought the bag at the Detroit airport and a few …
Posted on July 23, 2009
Mary Wells Lawrence may be one of the brightest minds in the history of marketing and advertising. Several decades ago, she was working on an ad campaign for Alka Seltzer. Up until that point, the recommended dose was to dissolve one tablet in water. She found some research that suggested that taking two tablets in …
Posted on July 13, 2009
Much like Seth Godin, I'm a fan of meetings. (Read Seth's great post on The CPM Gap) Even if I didn't speak at them for a living, I'd believe in meetings for their incredible ROI for corporate and organizational culture. In short, good meetings can change minds/people/companies and the world. Here's a video clip from …
Posted on July 9, 2009
In late 2000, I read former Coke CMO Sergio Zyman's book, The End Of Marketing As We Know It. He argued that promotions, advertising, positioning, messaging and packaging should all be seen "as a service that adds value when you buy, own or consume the product." He continues that it should not be an interruption, …
Posted on July 8, 2009
In 2001, I read at least a dozen books on book promotion. Love Is The Killer App was set to be published in early 2002, and I was a student of book promotion. In The Complete Guide To Book Publicity, author Jodee Blanco made a simple but powerful point: If an author does five things …
