The interesting thing about the Map Wars of 2009

  One of my first jobs was a sales position at an early stage cellular phone company in Dallas . It was the mid-80’s and cell phones were brand new, mostly installed in cars.  Coverage was very spotty, but coverage maps promised eventual service.  The portable phones were housed in Haliburton briefcases and required a weight …

Globally good advice for small business owners

On November 6, I gave a keynote speech at a small business conference in Mexico City.   I did a great deal of research to prepare my remarks.  I looked into the state of the Mexican economy, the climate for small businesses and consumer trends.  The idea was for me to leverage my global expertise …

A Three Point Marketing Plan

Today, more than ever, effective marketing is the key to staying afloat and building a solid 2010 and beyond.  In the “old days” the three P’s were the plan for marketing any product: Product, Placement and Promotion.  While those are still true, the internet and social media have flipped placement and promotion on its head.  …

Welcome new customers at the front door

This picture is snap shot of customer service 3.0.  A few weeks ago, I needed to send out a press release announcing the relaunch of Saving The World At Work.  After searching around, I found eReleases, a press release distribution company.  The website offered a nice comparison to the competition (like Business Wire) and the …

Tumi Love

Yesterday, Tumi rocked my world.  Yes, they make some of the best luggage money can buy, but their service is off the hook too.  Recently I purchased a new roller bag from them — it’s one of my top five most important travel tools.  I bought the bag at the Detroit airport and a few …

Take two marketing

Mary Wells Lawrence may be one of the brightest minds in the history of marketing and advertising. Several decades ago, she was working on an ad campaign for Alka Seltzer. Up until that point, the recommended dose was to dissolve one tablet in water. She found some research that suggested that taking two tablets in …

Meetings are the movies of the business world

Much like Seth Godin, I'm a fan of meetings.  (Read Seth's great post on The CPM Gap) Even if I didn't speak at them for a living, I'd believe in meetings for their incredible ROI for corporate and organizational culture.  In short, good meetings can change minds/people/companies and the world.  Here's a video clip from …

Marketing is a service — a breakthrough point of view

In late 2000, I read former Coke CMO Sergio Zyman's book, The End Of Marketing As We Know It.  He argued that promotions, advertising, positioning, messaging and packaging should all be seen "as a service that adds value when you buy, own or consume the product."  He continues that it should not be an interruption, …

The Five Things A Day marketing plan

In 2001, I read at least a dozen books on book promotion.  Love Is The Killer App was set to be published in early 2002, and I was a student of book promotion.  In The Complete Guide To Book Publicity, author Jodee Blanco made a simple but powerful point: If an author does five things …

Lifting the experience (still) counts!

Last week I gave a speech for a few hundred franchise owners of the nation's leading home restoration brand.  I connected with the brand's guiding philosophy that the customer wants more than service, they want/need a great experience.  You can imagine that having your home restored after a disaster can either be a terrible experience, …