How Do You Define Innovation? (You could win!)

This week, I’ve been tweeting and writing about innovation.  We all know it’s the prescription for sustainable success in a constantly changing world.  But what exactly is innovation?  I’ve played around with several definitions over my consulting and speaking career – and each one is helpful to those trying to harness it’s power. So, I’ve …

Social Media Lessons Learned From The Audience

Last night I attended a fireside chat where Vince Thompson interviewed The Audience founder Oliver Luckett.  His company manages social media from major brands including artists, athletes, entertainers and super-cool companies.  (His co-founders are none other than Ari Emmanuel and Sean Parker).   Every month, The Audience reaches between 600million and a billion people with their …

So God Made A Farmer, Then Dodge Made An Ad

Last night, Dodge’s “God Made A Farmer” Super Bowl ad rocked me, and likely, millions of other people with its poignant message and eloquent deliver by Paul Harvey.   Today, according the Hulu, it’s the highest rated ad that ran last night.  Why?  The ad was stunningly effective because it was authentic, pulled on our …

The Cold Call Is Dead: Long Live the Social Hat Tip

Why do we use social media, be it personally or professionaly?  To be heard.   This was my takeaway from the recent Edison Research survey, which indicated that 25% of Facebook users visit the network five times or more a day.  And when they visit, they pay more attention to interactions with their posts than …

Business Lessons From Gotye

Gotye’s smash hit, “Somebody That I Used To Know” is everywhere I go.  Jacqueline introduced it to me months ago, when its stunning video made it’s way around the web, and I knew it was going to be the song-of-the-year.  At this point, you might be getting tired of it, like you did with James …

Want To Extend Your Reach? Don’t Hire A Babysitter!

        I assume that most of you who read my blog or subscribe to my newsletter are those who have something to say or sell, whether it’s your own or someone else’s. We’re all trying to be seen or heard and that’s increasingly complicated in a noisy world.  Wouldn’t you agree? The problem …

Rehearse Before You Create

On Tuesday, I spoke to a group of creatives in Nashville (Twitter Stream).  One point that stuck with them was this simple thought, a quote from fellow creative David Lynch: “It takes four hours to get one hour of creative work done.”  After my talk, a great deal of the Q/A explored that mind blowing …

Do you really want to bet your business on Facebook?

Today’s article (Facebook: Zynga’s #1 Frenemie) prompted this blog post.  While Zynga stands as a multi-billion dollar example of the dangers of platform squatting, many of you might be doing in a smaller but still deadly way.  Examples: you don’t have a website anymore, you build a big Facebook Page following instead.  You don’t build …

Treat a shark bite, not a paper cut

If you sell a solution, make sure the problem is acute.  Otherwise, you’ll never close the deal. This is a takeaway I got from reading Nail It Then Scale It.  In the book, written for startup founders, Nathan Furr reveals a startling statistic: 90% of startups that fail, fail because they built something no one …

Leverage EdgeRank To Get More Impressions On Facebook

Many of you have Facebook Pages that you’d like to grow.  The key is impressions and engagement.  Over the last few months, I’ve researched the changes to Facebook, with an emphasis on their EdgeRank algorithm, which is always evolving.  Facebook uses this to ensure that we see relevant updates in our Top Feed.  Unfortunately, for …