The Likeability Factor

The choices other people make about you determine your health, wealth, and happiness. And decades of research prove that people choose who they like. They buy from them, hire them, marry them, and spend precious time with them. The good news is that you can arm yourself for the contest and win life’s battles for preference. How? By raising your likeability factor.

It’s all about increasing your capacity to deliver emotional benefits to others in every interaction. In The Likeability Factor, consultant and researcher Tim Sanders shows how to elevate your likeability and success by teaching you how to enhance four critical elements of your personality:

  1. Friendliness: your ability to communicate liking and openness to others
  2. Relevance: your capacity to connect with others’ interests, wants, and needs
  3. Empathy: your ability to recognize, acknowledge, and experience other people’s feelings
  4. Realness: the integrity that stands behind your likeability and guarantees its authenticity

When you improve these areas and boost your likeability factor, you bring out the best in others, handle life’s challenges with grace, enjoy better health, and excel in your daily roles. You can lead people more effectively, make more sales and be more influential with others—The Likeability Factor can show you how!

Praise for The Likeability Factor:

“Conventional wisdom insists that it’s more important to be respected than liked. In this book Tim Sanders challenges that notion and reveals the awesome power of likeability. He shows us that if we want to garner support from our associates, earn the loyalty of our employees, lead our followers to a better future, be healthy, and finally achieve our life’s dreams, we must first be liked. In this important and necessary book, Sanders tells us why our likeability is the foundation of our success, and shows us how we can increase our own.”

– Marcus Buckingham, Author of First, Break All the Rules and Discover Your Strengths

“Tim Sanders provides an insightful look at how developing likeability can allow you to influence others and be more successful. The Likeability Factor should be a part of everyone’s success library. It is a fast-paced, readable book. Grab a copy to use on your success journey!”

– Peter Handal, CEO, Dale Carnegie & Associates Inc.

“An intriguing book that will teach you about the four building blocks of likeability.”

– Dallas Morning News