Segment customer experiences, not markets

For the last seven years or so, I’ve been a huge proponent of experential marketing. It all started with The Experience Economy by Pine and Gilmore. They argue that business is a stage (much like the rest of life) and that winning companies will differentiate and profit by staging an experience that is “engaging and …

Give a biz gift without your name on it

Today I received a great gift from an executive at Accenture. He brought me in to speak to his leadership team a few weeks ago. His gift, a silver serving tray from Neiman Marcus, was special because it lacked one thing: his company’s brand. When you get a “gift” from a business aossiciate that has …

Ask someone, “why not?”

How many times are we told everday that something cannot or should not be done? When we ask if one of our products has a certain feature we accept “no” as an answer. When we bring up an idea, we are told that “it will not work”. Tomorrow at work, when you are told NO, …

Make yourself emotional attractive (continued)

This week’s video post is a clip from my 2006 Likeability Factor Seminar produced at Prince’s Paisley Park Studios in Minneapolis. In this video, I share the genesis of my thinking on emotional talent/intelligence/value. Enjoy The Mr Marcus Story: Email subscribers/feed readers, go here or cut and copy this: http://www.youtube.com/watch?v=c8L72M1L7KM Have you brushed up on …

Eat your own dog food

Quick dummy check in bizlife: If you work at a company that has customer support, call the number. Count the rings. If you work in retail, and its possible, go be a mystery shopper. If you sell a service, buy it and consume it. Everyone needs to do this often. I just visited my Ebay …

Ping your network

In his book, Never Eat Alone, master networker Keith Ferrazi talks about the value of keeping in touch with your network via pings. What he means is that you need to reach out to all of your network nodes on a consistent basis to keep your network alive and well. I’ve found that a periodic …

Own your name dot com

One of the best business decision of my life was to buy timsanders.com back in 1999. Glad I did. There are many Tim Sanders in the world, but I own my name dot com. I own my advice blog’s natural name (Sanders Says) dot com too. Last year, Jacqueline and I cofounded Deeper Media. I …

Sell a movie, not a DVD

Consider this a Marketing 401 lesson on positioning as a key component of good branding. Question: What is the difference between calamari and squid? Five bucks! Calamari is delicious and squid is slimy. The difference is perceived desireability between the two is the essence of position and word association as keys to modern branding. Two …

Stop hiring TO’s at your company

Terrell Owens looks GREAT on paper. He catches more touchdowns per game than almost any wide receiver in recent NFL history. TO is also a jerk to team up with. He’s demonstrated an ability to blow up healthy organizations from SF to Philly and maybe even Dallas. In my humble opinion, Bill Parcell’s retirement had …

Learn a few new moves from the Big Dance

Yesterday was the ultimate dance for brand marketers. This was especially true if your specialty in marketing has to do with buidling brand awareness. You get 30 seconds for a little under 3 million (plus or minus production) and the world is watching. Traditionally, the funniest (read, most viral) ad generated the greatest number of …