Cut that PDF in half!

Have you ever needed to trim a PDF down to just the first few pages? Normally, that could be a real headache, but yesterday I found out about a great solution. If you want to create a small version of a massive PDF, it is pretty easy (and free!). Mac users: Open the PDF (in …

Tame your flu with Tamiflu

Well, I skipped the flu shot this year and caught the flu a few weeks ago. Normally, it would take me down for at least a week and a half, perhaps longer since I travel so much. Thank God for Tamiflu. It is a new wonder drug from Roche Labs that reduces the duration and …

Go sell something

Here is a simple piece of advice: If you are having a bad day, go see a prospect. Nothing fixes a blue mood like selling something. I learned this from one of my yahoo bosses back in 2002, when the market was tanking. Instead of moping around, we’d go out and sell. It fixed our …

Give a loaded IPOD for V-Day

I have a fool-proof plan to WOW your business partners this Valentine’s Day. From your best customer to your favorite employee, you can get serious brownie points with a little time and money. When you were younger, you made mix-tapes for your friends and family. They reflected the music the two of you shared in …

Save the humans

It occurred to me last week that we are being very self-centered when we say, “Save The Planet”. The planet will continue on without us. It will shrug us off like a batch of fleas. Cockroaches, ants, bees and other species will likely take over if the environment gets much warmer or toxic. The planet …

Always consider the audience

One of my friends was astounded that the “Mouse beats up guy” Doritos Super Bowl Ad was ranked so highly. It wasn’t likeable, didn’t show the product being enjoyed and had no call to action. That’s three no-no’s. The reason the Doritos ad worked (and will lead to incremental product sales) is because it appealed …

Share your story about a great mentor

I’m looking for a story about someone who’s life has been changed by a mentor at work. In my new book, I’m talking about the importance of mentorship programs and how much value they bring into people’s business lives. Have your participated in a formal or informal mentorship program as a mentee? Has it changed …

Easy things first

If you have an unreasonably long to-do list, don’t let it overwhelm you. All you need is a little momentum, a quick win to get your started. I’ve learned that time management is really a question of energy management. You can mow through almost any task list, much like running a long race, so long …

Check out my discussion with Seth Godin

Yesterday I participated on a call with aurhor and blogger Seth Godin. We talked about marketing, blogging, branding and his new book, Meatball Sundae. Check out the audio recording of the conversation.

Compare notes with a competitor

When I was working at Yahoo in the mid-2000s, there was little if any teaming up with Google going on. Google was doing unique things in search, human resources, marketing, social responsibility and industry education. We were focused on beating them, not learning from them. Our CEO at the time, Terry Semel, thought that we …