Posted on August 29, 2008
More ideas from my recent trip to Bogota Columbia: Idea #2 — Start a street buzz before you run expensive advertising. When I was walking around Bogota, I noticed what I thought were Green Bay Cheese heads. I introduced myself to them, and took a picture to send to my friends in Wisconsin. It turns …
Posted on August 27, 2008
I’m in Bogota for a few speeches this week. When I travel, I always try and observe how people approach entrepreneurism and marketing. When I saw this man offering his cell phone on a chain for 200 pesos (.10 US) a call, it stopped me dead in my tracks. He is a human pay phone! …
Posted on August 25, 2008
With all this talk about GE and Wal-Mart going green, small business owners might wonder how they can participate in the social responsibility and sustainability movements. Last week, I gave an interview on the subject to a writer for US News and World Report. Check out the resulting story: How Your Company Can Save The …
Posted on August 21, 2008
Here’s a great example of a product paradox: This is a set of packaging cutters that are designed to “open anything”. In this world of hard plastic packaging, this tool can save you from cutting yourself with a knife or underpowered scissors. Here’s the flaw in this company’s strategery: You need a pair to open …
Posted on August 20, 2008
A recent article in the York Daily Record (The Meaning Of Green) points out how hard it is for consumers to really know they are buying from a ‘green’ company. Research for my new book (Saving The World At Work, Sept 16 launch) indicates that many of us want to spend our money with companies …
Posted on August 19, 2008
Well, it’s Tuesday and I’m already slammed. It started with an interview at 7am then coffee and on to a slew of work related to the release of the new book. Along the way, like many part time bloggers, I’m thinking of you. I’m thinking of what recommendation I can offer today through my blog. …
Posted on August 18, 2008
Sometimes a short story can go a long way towards changing a person’s point of view. In the case of understanding Sustainability, The Story Of Stuff is just the ticket. This short film, free to view online, is mind bending as well as entertaining. Annie Leonard, the host, is as convincing as Al Gore — …
Posted on August 14, 2008
One of the reasons I love to watch the Olympics has to do with the power of visualization. A great deal of research suggests that medalists achieve their world class performance because they visualize their winning performance right before they compete. This is one of the tricks of the Olympic trade you can use too. …
Posted on August 12, 2008
An economic recession is a retraction phase in the business cycle. In short, it’s a period when the economy stops growing. In the current case, the retraction probably started late last year and should last through the middle of next year, although this is a point of great debate. Economic recessions are usually induced by …
Posted on August 11, 2008
My team and I getting ready for the launch of SavingTheWorld (URL to come), an online knowledge network for people that want to save the world in whatever way they can. The website will provide tools for you to organize projects, find kindred spirits and share knowledge. It will feature feeds, member blogs and daily …
