Posted on July 14, 2009
Another whirlwind week of drinking out of the Twitter firehose. I’m continuing on with my focus on building an organic following on Twitter. Using the platform correctly takes time, as much or more so than blogging. The best time to Tweet (unless you use Tweetlater and never RT in real-time) is during the day. This …
Posted on July 13, 2009
Much like Seth Godin, I'm a fan of meetings. (Read Seth's great post on The CPM Gap) Even if I didn't speak at them for a living, I'd believe in meetings for their incredible ROI for corporate and organizational culture. In short, good meetings can change minds/people/companies and the world. Here's a video clip from …
Posted on July 13, 2009
To say the least, the world has changed in the last year for the meetings and conventions industry. The key buzzword these days is value. In other words, meetings need to deliver $$$$ value to their sponsors, hosts and attendees — hopefully in the quarter. This is one of the themes at the 2009 Meeting …
Posted on July 10, 2009
Here's an excerpt from one of my email training videos. It covers an important topic: Your bloated email database file. The more bloated it gets, the slower Outlook or Entourage runs. Get more information, and find out how to bring email training to your company at EmailAtoZ. Drop a few pounds of email every 90 …
Posted on July 9, 2009
In late 2000, I read former Coke CMO Sergio Zyman's book, The End Of Marketing As We Know It. He argued that promotions, advertising, positioning, messaging and packaging should all be seen "as a service that adds value when you buy, own or consume the product." He continues that it should not be an interruption, …
Posted on July 8, 2009
In 2001, I read at least a dozen books on book promotion. Love Is The Killer App was set to be published in early 2002, and I was a student of book promotion. In The Complete Guide To Book Publicity, author Jodee Blanco made a simple but powerful point: If an author does five things …
Posted on July 7, 2009
Another seven days have gone by, giving me no shortage of Twitter-tips to share. I'm attracted to this space like I was attracted to streaming media in '97 and rich media ads in '01. I'm piling on the reading, research and use of the platform to fully comprehend the potential of microblogging. Thoughts: 1. …
Posted on July 6, 2009
If you want to succeed, promote success in others. That is the one line summary for living a Lovecat life — especially in business. In late 2001, Adrian Smith and I produced a seven minute video that outlined the Lovecat system for business success. It supported the launch of my first book, Love Is The …
Posted on July 5, 2009
This week's been another fantastic one! Each Sunday, I recollect the week's greatest hits and gets. It helps ground me in my quality of life, progress in it and focus on all that I have to be grateful for (and recharged by). The top experience of the week was my family dinner and fireworks …
Posted on July 2, 2009
If you feed your mind poison, you'll eventually poison your mind. Today, it's easy to feast of negative news, gruesome events and scare-talk. The commercial media has no incentive to be uplifting. Bad news draws headlines. Macabre coverage goes viral. Social media is much the same — other people's fears surround you like sharks, circling …
