Posted on February 3, 2009
If you watched the Super Bowl, you probably witnessed the emotional moment where US Airways super-pilot Sully was recognized as a hero, then seconds later, Jennifer Hudson sang the national anthem. In that moment, two tear jerkers occurred: A world recognized a hero (Sully) and Hudson bounced back from her personal tragedy to rock the …
Posted on February 2, 2009
Super Bowl ads are a great study in effective marketing. If successful, they drive incremental sales or website traffic. Over time, they also feed brand power. During these tough economic time, though, driving sales NOW is the key to a good ad. At the grocery store last night, stopping in to get some milk, I …
Posted on January 31, 2009
Yesterday, I turned a few friends on to Eckhard Tolle's The Power Of Now. The author, a really deep thinker, has a simple argument that is life changing: You are not your mind. To rock my friends' outlook on life, all I needed to do was play them about three minute of Tolle's narrative …
Posted on January 29, 2009
Late last year, I went to San Francisco and taped a video book brief at ZDNET for BNET. We taped for an entire morning and they invested a great deal of effort bringing the final clip to life. It just came out today, and the video is wonderfully produced. Check it out to fully understand some …
Posted on January 28, 2009
I noticed that thousands of people hit my blog yesterday when I posted about the Law Of Abundance. There's something in this message that resonates with the times. So, I'll share a video excerpt from one of my book tour talks: Together, We Make A Great Stew Together, we make a great stew! from No …
Posted on January 27, 2009
More than ever, we need to find ways to avoid scarcity thinking. In my experience, there is a big difference between being paranoid and practical. When scarcity sets in, you forget about the Law Of Abundance and sink into a lower place. You push people away, become self-needs centered and react to all change like …
Posted on January 25, 2009
Yesterday I discovered a radical new online music service at CMJ's site. It's called Lala, and it allows you to stream ENTIRE albums at high quality for FREE. On CMJ's site, for example, when you visit the CMJ Radio Airplay chart, every single album is available to listen to in its entirety. This really beats …
Posted on January 23, 2009
Stanley Marcus Jr. had a great mind for both customer service and sales. In late 2000, as the dotcom bubble started to burst and advertisers started to cut budgets, I talked with Mr. Marcus about our sales challenges. He offered me a simple rule of thumb that changed my outlook (and later my sales life). …
Posted on January 22, 2009
Obama’s inaugural address may be the tipping point, creating a national movement of responsibility at home, in the market and at work. In his address, he called for "A New Era Of Responsibility". In my new book, I declare that a “responsibility revolution” is at hand as tens of millions of consumers are starting to spend …
Posted on January 21, 2009
If you came to any of my speeches on the book tour, you likely heard me tell the Timberland story from my new book (Saving The World At Work). I've uploaded a video clip of that story, told at the Catalyst conference in October. Let it inspire you to make a difference TODAY, and create …
