Would you like a little Greenwashing with that new home?
Posted on January 15, 2009
Of all industries, the home building business is ripe with false claims of being green. On Monday, reporter Lew Sichelman wrote a wonderful piece about this recent phenom, and along the way, gives a great lesson on what Greenwashing is — and how to spot it in advertising claims. Green Claims Get Big Buildup I'm …