Daily Catch: One film producer goes green

Today's daily catch comes from a thoughtful post by John Livesay over at Saving The World

He points out how Focus Features has a film in production that is greening up the process in every way possible. I've heard of green band productions, such as Radiohead of Dave Mathews, but this is a first for me in the film biz. 

If you are not injecting this type of innovation (thoughtfullness) into your business, what's your excuse?