Posted on March 10, 2008
Check out this video excerpt from my keynote address at ISPA’s national conference in Dallas a few years ago. The Wheezer Story Moral to the story: Sometimes when you hit the Dip, you need to suck it up and finish. Especially if everyone is watching you. Buy one of the last few copies of my …
Posted on March 5, 2008
We all know about the hidden costs of goods and services, such as reconciliation and inventory control. They eat away at our bottom line and usually become visible once we look in the rear view mirror. There is a difference between the price of something and its real cost. Think of it as price + …
Posted on February 29, 2008
What if Monday AM was uplifting instead of daunting? Alot of leaders hold Monday morning meetings, but few are inspirational. Mostly, they trudge through a checklist of items and talk about the week’s priorities. How bland. How I-hate-Monday. Instead, turn your Monday meeting into a discussion about three things that went right the week before. …
Posted on February 27, 2008
Before I give a talk to any group, large or small, I have an advance call/meeting to do a full profile on it. I want to know who is in the room, what they are feeling, what issues they are tackling and how the meeting organizer wants them to feel when they walk out. This …
Posted on February 26, 2008
How do you evaluate the results of your marketing or advertising? This should be a fluid subject, never over, never mastered. However you measure your marketing’s results, chances are you are wrong! Too often, we measure with the shortest stick possible, and determine that over half of all of marketing/ads are wasted. A few years …
Posted on February 25, 2008
I love IPOD’s shuffle feature: It takes my entire playlist (5000 plus songs) and randomly plays them for me. I re-discover old tunes, fall in love with new ones and am constantly surprised and delighted by the shuffle’s results. Try this with your network of personal relationships. Whether you use a Roladex or Outlook, you …
Posted on February 20, 2008
Here’s a video clip from one of my talks last year about the power of purpose at work. The point of the story is that you need to offer a social compensation plan to attract and motivate employees. Email subscribers, click here to view the YouTube video clip. If you like the clip, please pass …
Posted on February 19, 2008
I’ll never forget how he said it: “Are you telling me that we have NO current clients that are happy with us?” Anil Singh, former sales and marketing chief at Yahoo!, was having a bad day at work. It was mid-2001, and we were working on our response to Holly Becker @ Lehman’s charge that …
Posted on February 15, 2008
Have you ever needed to trim a PDF down to just the first few pages? Normally, that could be a real headache, but yesterday I found out about a great solution. If you want to create a small version of a massive PDF, it is pretty easy (and free!). Mac users: Open the PDF (in …
Posted on January 28, 2008
When I was working at Yahoo in the mid-2000s, there was little if any teaming up with Google going on. Google was doing unique things in search, human resources, marketing, social responsibility and industry education. We were focused on beating them, not learning from them. Our CEO at the time, Terry Semel, thought that we …
