Give JetBlue another chance

For the last few years, I have bragged about JetBlue’s inovative thinking to anyone who would listen to me. They segmented the flying experience, improved each link in the chain, and created the first real scale breakthrough in people flying since Southwest Airlines. And then the crash, not of a plane, but a system. Horror …

Consider an Oscar worthy release

For Your Consideration is the latest edition of Christopher Guest’s twisted and cruel mind. Many of you might know him as half of the legendary Spinal Tap, and producer of all time sidesplitters such as Best In Show, Waiting For Guffman and The Might Wind. In their most recent romp, Guest and all-star troupe (Fred …

Make your emails CLEAR compliant

A few years ago, I read a brilliant book by Bill Jensen titled Simplicity. There are many great ideas in the book, but one of them changed my life for the better. At the time (2002), I was covered up in corporate emails (200 or more a day, not counting spam). With all the changes …

Tell me your story about the power of one

In Faith and Fortune, author Marc Gunther tells the story about Barbara Waugh, who as a non-executive, drove huge changes at HP. Barbara was a career activist for the environment and diversity who ended up at HP twenty years ago. She used street theatre techniques to demonstrate to HP execs issues within the company related …

Give a real compliment, save a life

This video clip contains a story that changed my outlook on life. I’ve shared this story about the power of recognition and praise with thousands on the lecture circuit and many report they have also been changed by this story. The premise is simple: You cannot let your people wither away and die at work. …

Connect at the passion2passion level

When I was leadership coach at Yahoo!, I often began manager orientation with the following saying: “You will accomplish more in the next two months, developing a sincere interest in two people, than you will accomplish in the next two years — trying to get two people interested in you.” (Adapted from Dale Carnegie). This …

Sell a movie, not a DVD

Consider this a Marketing 401 lesson on positioning as a key component of good branding. Question: What is the difference between calamari and squid? Five bucks! Calamari is delicious and squid is slimy. The difference is perceived desireability between the two is the essence of position and word association as keys to modern branding. Two …

Think before you print

Did you know that the average office uses two times more paper today than in 1980, the golden age of copiers and the birth of the fax machine? That’s because the amount of information and data to be printed just keeps growing–as does our obsessively compulsive habit of printing everything we see on our screen. …

Take the long view home

In business life you are often asked to choose a timeline or a strategic horizon. This timeline will help you take into account the plus and minus aspects of a particular product, project or initiative. If you take the short view, you are a weatherperson (tomorrow’s weather and maybe a five day forecast). If you …

Take your worst business relationship offline

Do you have any regrettable business relationships? You know, the up and down type of relationship that you wish was better? Maybe it is a Customer who is beating you up over a string of delivery issues (many outside of your control). Maybe it is a colleague that you are going back and forth with …