Who says marketing doesn’t improve

Here's an old clip I loved to show when making online marketing presentations back in 2000-2001.  

The clip includes a silly promotion for a juice.  You use the bottle to make a lamp!  The ad buy on TV was guess-work at best, there were hardly any metrics in place to measure incremental sales — and the promotion ran about four times over three years.  

Today, you can do much better, even if you can't serve it up funnier!