Walk a mile in Miles The Can’s shoes

Thanks to Chas Martin over at Natural Step

He just sent me this fantastic YouTube video that follows Miles the Can on his journey around the world. This clip is in the spirit of The Story Of Stuff, and should be a mind bender for all of us.  Miles has traveled more miles than any of us — even though aluminum is the most recyclable thing we consume.  How can we reimagine business to close the loop?  

Do we really think this make/waste party will go on forever?