One of my faithful blog readers (Allison Kanti) pointed me to a very thought provoking article (Getting Found Out Web 2.0 Style). The point of the article is that you can’t hide anymore in the new digital world we live in. This is especially true if you are a proflific social networker and use tools such as Twitter, Facebook or Flickr. Now that smart phones have video capture capability with easy upload to YouTube, everything you do can go as viral as the Rodney King video.
What does this mean? Same things I’ve been saying since 2002 — Nice smart people succeed. More than ever, values and ethics must drive our day to day decisions. Since the birth of capitalism, countless companies have relied on layers of communication blocks to externalize their true costs on society with impunity. Those days are over.