In my weekly video post, I argue that your success (as person, company or brand) will be determined by the quality of your mission statement, combined with your execution. Too many mission statements fail to guide us and few create community with others. If you apply the learnings of positive psychology or even the teachings of Dr. Stephen Covey — you’ll come to the conclusion that the right mission statement is aligned with the Customers’ greatest needs. Sometimes the mission statement (Whole Foods) might align with a social need the Customer cares about. I think I’ve found out a secret that explains the success of the Sony Walkman, the Apple IPOD, Starbucks, Target and Jet Blue: The end of suffering. Please forward this video to your friends. As one great mind once observed: “the best way to predict the future is to create it.”
Recommended: Think about this for a week. Then read The Power of Now by Eckhart Tolle
Also recommended as a read: First Things First by Stephen Covey, Roger Merrill and Rebecca Merrill
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