Whether you have your own business or work for one, you need to know what’s being said about it in cyberspace.
When is the last time you Googled yourself?
Take one hour this week and enter your name or your business name (in quotation marks so it limits the search results to an exact match). Read everything and don’t stop until you’ve looked through at least 100 results. If you find that people are complementing you, send them a thanks note. If people are flaming you, email them to find out what you can do to resolve the issue.
If you can’t find anything on yourself or your business — it is time to raise your profile!