Get on the new cutting edge

In her wonderful book, The High Purpose Company, Christine Arena makes the argument that companies need to adopt causes that are so tied to business, that the company’s value proposition would fall apart without it.

Finding the right one is a matter of innovation and in my mind, on the bleeding edge of the business world.

Check out a short clip from one of my recent talks, commenting on this:

Bring me to speak at your next corporate event or conference!