Don’t blog yourself to death

I’ve been blogging for almost a year now.

It’s hard to keep coming up with a relevant post every day, as many of my fellow bloggers already know. If you go a few days without a post, your traffic drops dramatically.

I’ve also discovered that there’s only so much you can say about yourself. Often, the exercise is taxing and people don’t really care much about your life — as Seth Godin pointed out recently.

Instead of bloggin myself to death, digging up arcane facts or irrelevant personal stories, I have focused on coming up with one practical piece of advice that helps the reader improve their life in some way. This is what a good parent or mentor does. In return, my readers have responded with over four hundred comments in less than a year. Many of those comments have fueled posts and helped to inform my point of view. After over two hundred posts, I feel charged up instead of drained. For my fellow bloggers, rethink how you approach your daily posts. Test yourself to see if you can go a week where all your posts have a subject line that simply tells the reader to do something. You’ll find it hard at first, but eventually if you get the hang of it, you’ll find that your blog tends to write itself — like a good song.