Today I’ve been building a project blog: A blog that exists to guide dotted line team members through a project.
It contains a welcome video (hosted by YouTube) that defines the scope of the project (in this case, it is the launch of my next book). It has various subscription/RSS methods that make it easy for every team member to get the latest and greatest on the book launch/project. I use TypeLists to provide handy links to other web properties related to the product launch (my site, this blog, etc.)
All in all, it is a pretty easy process, and stupid easy for others to use.
I’ll create a once a week posting rhythm for the first half of the project period, then increase the frequency as the book launch happens.
Even though there are other more sophisticated tools ($$$) for collaborative project management, for me, TypePad offers the right price (Free).