In 2002, when I published Love Is the Killer App, I proclaimed: “Your network is your net worth.” My point was that it was our greatest resource and number one fallback when times get tough.
Each one of us is part of a network of relationships, where we serve as a resource for each other. We protect, promote and inform each other. We advise, connect and encourage each other. It’s a support base that can help you overcome extreme adversity or complete a moonshot project.
We do not inherent these networks, nor do they appear like magic for the chosen few. It’s not a legacy or a lottery. We build them, like homes, one brick at a time. Sometimes, if we ignore a network node, his or her support levels wane. When we invest in a relationship with someone in our network, our synergies and mutual support grows.
Ignore or invest. While this reads like a simple choice, where the no-brainer is the latter, we don’t act like it. In our face paced go-go life, we often finish our work weeks, ignoring our personal networks unless prodded by mutual opportunities. If we don’t plan for it, our chances to make new connections or add value are occasional.
If you want to build up a strong support system and widen your world, carve out a minimum of 4 hours every week for relationship development. Put four one hour blocks on your calendar. During each block you can:
1. Mentor people via phone calls or email. They present themselves to you with questions, problems or requests for help. Do some homework. Send some help. Solve some problems.
2. Make helpful introductions. Connect people that should meet via phone or email. Keep a running list of “should meets” on your phone. Always be building introductions. Accomplish three connections per week.
3. Reconnect with dormant connections. According to Adam Grant in Give Or Take, they will be glad to hear from you and will possess a unique perspective and set of experiences. That’s the value of catching up!
4. Give encouragement or say thanks. Send out thank you cards. Be on the look out for friends in need and deliver encouragement high touch (phone, face to face).
Don’t relegate this exercise to your weekends, evenings or free time. It’s a real business investment that’s right up there with long meetings, hour long status calls and TPS reports. Surely, you can find five wasted hours in your current biz-life that’s a weaker investment than your support network!
In just a few months, you’ll see a change in your business ecosystem. More opportunities will suddenly appear in your Inbox. Complex problems will be solved with just a few phone calls, instead of countless hours. You’ll eventually realize that investing in your network is a way to save time, and extend your horizons.