Back on August 18th, a Fortune blog post brought a recent MIT Report on GenAI to the forefront of business discussion with the following salacious headline: “95% of generative AI pilots are failing at companies.” It’s hard to believe the writer…
AI Search Is Reshaping Consumer Behavior And Brands Must Adapt
Consumer behavior is undergoing a massive shift as generative AI platforms like ChatGPT, Perplexity, and TikTok begin to reshape the traditional search funnel. It is perhaps the largest shift in the history of the Internet since its conception. We’re moving from…
Navigating the AI Revolution in Business and Technology with Tim Sanders
Welcome to our “AI Innovators” series, where we dive deep into conversations with visionary leaders pushing artificial intelligence’s boundaries. We are thrilled to feature Tim Sanders, Vice President of Research Insights at G2. With a career spanning pivotal roles in digital…
The $44 Billion Dollar Mistake Companies Risk Repeating with AI
When rapid innovation turns your world upside down, you have two choices. You can look at it like a storm to be survived, or a sharp curve in a racetrack to lean into. The winning strategy in the Age of AI…
The AI Revolution Isn’t What You Expected
What if mastering artificial intelligence didn’t require becoming a technical expert? The AI revolution in B2B isn’t unfolding quite like anyone predicted. With billion-dollar investments and constant innovation, it looked like it would be a complex battlefield. Yet, the real revelation?…
3 Pivotal AI Mega-Trends to Watch
“AI is no longer a tool. It’s integrated into how we work; it’s a business imperative.” These are wise words recently spoken by our CMO, Sydney Sloan, who opened this year’s G2 Reach event by inviting C-suite executives, go-to-market (GTM) leaders,…
Tim Sanders Talks Music and AI and What It Means To You in 2025
Whenever the topic of the 1980s creative resurgence of Deep Ellum is written or talked about, names like Russell Hobbs, Jeff Liles, Jeff Swaney, and many others are all often rightfully mentioned in the same breath. One of the other figures…