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The Likeability Factor

The choices other people make about you determine your health, wealth, and happiness. And decades of research prove that people choose who they like. They buy from them, hire them, marry them, and spend precious time with them. The good news is that you can arm yourself for the contest and win life’s battles for preference. How? By raising your likeability factor.

It’s all about increasing your capacity to deliver emotional benefits to others in every interaction. In The Likeability Factor, consultant and researcher Tim Sanders shows how to elevate your likeability and success by teaching you how to enhance four critical elements of your personality:

  1. Friendliness: your ability to communicate liking and openness to others
  2. Relevance: your capacity to connect with others’ interests, wants, and needs
  3. Empathy: your ability to recognize, acknowledge, and experience other people’s feelings
  4. Realness: the integrity that stands behind your likeability and guarantees its authenticity

When you improve these areas and boost your likeability factor, you bring out the best in others, handle life’s challenges with grace, enjoy better health, and excel in your daily roles. You can lead people more effectively, make more sales and be more influential with others—The Likeability Factor can show you how!

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